Users will soon have a fresh option that enables them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it now features more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale release. This advancement comes amid a increase in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for poor-quality, factory-style content that is often absurd or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its network identified as AI-generated. Overall, in excess of 100 m media items are submitted to the service every day, making AI-generated material a minor portion of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the amount of AI-generated videos they watch by opening the “manage topic” option in the platform and choosing the AI content topic. Additional categories that can already be modified under the setting include news, fashion, beauty, and choreography.
Platform Guidelines
The platform’s policies mandate creators to identify convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the platform will now attach an artificially created watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is designed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also introducing a $2 million awareness program for specialists and groups to create educational content about ethical AI use. This initiative will benefit non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid controversy over plans to cut jobs for numerous safety staff in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection team in the UK capital, with labor groups and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official explained that people-led review would continue to be important, but AI can protect employees by filtering out the most graphic content prior to it has to be seen by humans. TikTok stated a significant reduction in shocking and graphic content handled by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
